sportaccord convention world sport & business summit embraces new name and visual identity
The SportAccord Convention World Sport & Business Summit for sporting leaders today confirmed its new brand name ‘SportAccord’ and unveiled a vibrant new logo. The International Federation (IF) Forum also shared its refreshing new logo, which follows the same trend as SportAccord.
SportAccord and the IF Forum are now part of the renamed legal entity ‘GAISF Services and Events Association’, formerly known as SportAccord Convention. The alignment of names and the new visual identity provides the opportunity to set the scene for future activities of GAISF Services and Events Association. The new structure creates a platform which will continue to serve the needs of the global sports community, international sports federations and their stakeholders, while embracing and creating exciting new opportunities.
SportAccord and GAISF President Patrick Baumann said: “The new brand identity represents an exciting time for SportAccord. The name reflects our organisation’s heritage while allowing for a fresh vibrant look that symbolises a time of opportunity and SportAccord’s bright future.”
The new logo design was created by José Miguel Tortajada Aguilar, an international award-winning Barcelona designer whose accolades were achieved as a result of his work for many well-known brands.
His colourful and striking design complements the logo created for GAISF and makes a powerful impact. Aguilar explained that his aim was to create a design which is memorable and practical, ensuring the logo is fit for purpose across any medium or platform.
SportAccord 2018 will take place in Bangkok, from 15-20 April, bringing together international sports federations and organisations involved in the business of sport. The annual World Sport & Business Summit is a six-day event attended by leaders of the global sports community. It engages international sports federations, athletes, industry, rights holders, organising committees, cities, government, agencies, media, technology, legal teams, medical professionals, inventors, and subject matter experts – represented at the highest levels.
As part of GAISF Services and Events Association, SportAccord is the only global sports business event attended by all the international sports federations and their stakeholders, who host their Annual General Assemblies during SportAccord.
These stakeholders include: GAISF (Global Association of International Sports Federations), ASOIF (Association of Summer Olympic International Federations), and AIOWF (Association of International Olympic Winter Sports Federations).